We help Google outperform Google
Our philosophy is not to make better algorithms than Google but to use their algorithms to the max and make sure they have all the data they need to excel. In other words, we’ll help Google outperform Google.
Amanda AI can create
- Search (with AI Max)
- DSA
- Shopping
- Performance Max
Amanda AI can also manage
- Display
- Youtube
The deep dive
How Amanda AI runs Google Ads
Holistic search
Your paid and organic performance, in one view. Amanda AI can connect your Search Console account, surfacing organic value, paid-vs-organic shifts, and where your campaigns are cannibalizing organic traffic.
Keyword mining
Continuous keyword discovery, beyond what you’d add manually. Amanda AI mines search terms across Search and PMax — including AI Max — and runs each one through an LLM relevance check before adding it to your account.
Keyword fencing
Strict keyword control for advertisers who need it. Set rules at the ad group level so Amanda AI’s keyword mining stays inside the boundaries your business structure requires.
Conversion lag
Account for delayed conversions directly in our platform. Amanda AI models the time lag between click and conversion so campaigns aren’t wrongly penalized for conversions that haven’t landed yet.
Budget allocation
Daily budget caps per campaign. Amanda AI continuously redistributes spend between your Google campaigns, to maximize performance against your goal.
Performance Max management
Active management of your PMax campaigns. Amanda AI sets the budget, builds asset groups, and feeds audience signals and search themes from your Search campaign data — Google’s AI handles the rest.
Forced exploration
Push Google to test your full product catalog, not just the winners. Amanda AI’s exploration strategy makes Shopping campaigns spend on under-tested products, surfacing demand Google’s own bid strategies would never find on their own.
Page feed generation
Amanda AI auto-generates a page feed for your DSA and AI Max campaigns. Crawls your domain, builds the URL list, and keeps it current — same crawl that powers ad copy.
Audience optimization
Demographics, in-market interests, and remarketing fed as audience signals into your PMax asset groups — and weighted as bid modifiers in Search. Google’s algorithms see what’s worth more, automatically.
Shopping feed generation
A Merchant Center product feed, built by Amanda AI. Crawls your site, structures the feed (titles, descriptions, prices, images, availability), and keeps it updated — no separate feed tool, no developer time.
Dynamic Campaign Structure
Dynamic ad group creation & segmentation. High-performing keywords trigger their own ad groups, and ad groups with similar performance group into separate campaigns. Lets Amanda AI allocate budget more granularly and respond faster to seasonal trends — without waiting for Google’s automated strategies to catch on.
The four levers
Beyond Google's defaults
Built on continuous experimentation and real-time signal analysis.
Broad keyword strategy
We target a wider keyword range than most advertisers do — and let the daily budget cap stop spend from running away. Reach goes up, control stays.
Feed-based exploration
Google’s bid strategies tend to spend on what’s already winning. We push it to test products and pages it would otherwise ignore — using your feed as the map.
Audience optimization
Demographics, in-market interests, remarketing — weighted as bidding signals, not just targeting layers. Google’s auction sees them. So do you.
Budget pacing
Daily caps per campaign, not unlimited spend. Predictable ceilings, dynamic allocation underneath, no “Google can spend up to 100%” surprises.
Next step
Enough of the theory. Let’s press start.
Connect your accounts, choose your goal, and launch your first project in minutes.
Blog
Next step
Ready to let Amanda AI run your ads?
Connect your accounts, choose your goal, and launch your first project in minutes.