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Digital marketing – finding the right audience

The perfect use for banners & Social media advertising Unless you are selling very niche products or don’t have that much competition it can be hard to find keywords with large search volumes that have low competition. A few years ago, you could still run profitable Google Ads campaigns without working that much with demographics…

How much does Google Ads cost in different countries?

Google Ads auction Google Ads is an auction where every member of that action sets a maximum amount, they are willing to pay per click (Cost Per Click). The more members of an auction, the more expensive CPC, this is why long-tail keywords are so effective, since you are dealing with lower competition the cost…

Google PageSpeed Insights

A win for both SEM and SEO Speed is important. Very important. Even if you disregard the obvious disadvantages to conversion rate if your website is slow, it is also important for Google – both for your SEM and for your SEO. It is hard to do an objective test for speed; you might be…

Bidding on your own brand?

This is intended for resellers or vendors/manufacturers who doesn’t have resellers – in other words your site is the only site that sells your brand. Should i bid on my own brand? This is often a hot topic among our customers, many think that it is unnecessary to spend money to bid on their own…

Protect your brand on Google Ads.

You should always protect your brand and Google Ads is no exception. If you are a reseller, you don’t want your competition bidding on your brand-name and taking easy conversions from your site.If you are a vendor/manufacturer that have a channel strategy you want to control which resellers can use your brand name in advertisementIf…

Expected clickthrough rate

A part of Google Ads Quality Score One part of your Quality Score is your Expected clickthrough rate, to read more about Quality Score look at the post “What is Google Ads Quality Score”. Expected clickthrough rate is exactly what it sounds like – a measurement on how likely your Ads are to be clicked…

What is Google Ads Quality Score

And why should I care? Quality Score is Google’s way to determine how relevant your Ads are – and the more relevant your Ads are, the lower your cost-per-click will be (which should lead to a better return on your investment). The scale goes from 1-10 where 10 is the best possible score and 1…