How do I add dashboards?

You need to have a Google Analytics account that is connected to your Shopify store. If you don’t have Google Analytics follow this easy guide on how to add Google Analytics to Shopify

Why should I use Google Analytics?

Understanding your customers and their behaviour on your site is key to starting a successful e-commerce site.

While Shopify analytics can offer some insight, Google Analytics provides much more. There you can follow your consumer’s behaviour: where they click and where they exit, as well as compare marketing mediums and much more.

It is also important that you measure everything the same way, and the esiest way to do that is through Google Analytics.

For example, if you are running a Facebook campaign, that campaign is most likely based on a different attribution model than if you look in Google Analytics – meaning that the revenue generated will be very different if you look at the campaign results in Facebook.